Event Marketing Software Features Built to Help You Engage and Sell
TicketReach gives event organizers the marketing tools they need to increase ticket sales, engage audiences, automate campaigns, and measure results — all in one platform built specifically for live events with small (or no) marketing teams.
Event Marketing Software Features Built Around the Event Lifecycle
Events operate on a very different marketing rhythm than traditional businesses. TicketReach is designed around the natural communication stages every event goes through — from early promotion to post-event engagement.
Event Marketing Stages
- Ticket announcements and presales
- Early promotional campaigns
- Countdown reminders and sell-out alerts
- Event-day updates and attendee communications
- Post-event engagement and next-year promotions
- Year-round newsletters
Instead of forcing organizers to adapt generic marketing workflows, TicketReach supports the way event promotion actually happens.
Event Email Marketing
Create targeted email campaigns designed to increase ticket sales, engage attendees, and promote events more effectively.
- Build professional campaigns quickly
- Segment audiences using attendee behavior and location
- Personalize event communication with dynamic elements
- Automate recurring campaigns
- Duplicate and edit campaigns rather than starting from scratch
- Design campaigns with the easy to use visual email builder
- Save time with premade campaign templates
- Preview and test campaigns before sending
- Send campaigns to approvers for sign off
- Schedule campaigns to send at the right times
- Optimize campaigns with analytics and testing
Whether you’re a marketing team of one, a part-time volunteer, or part of a team of expert marketers, TicketReach helps simplify event email marketing while improving performance.
SMS Marketing for Events
Reach attendees instantly with SMS campaigns built for event communication and ticket sales urgency.
- Promote ticket launches
- Send presale alerts
- Announce lineup updates
- Deliver event reminders
- Drive last-minute ticket sales
- Communicate weather or schedule updates
TicketReach combines email and SMS marketing into one event-focused platform to help organizers manage campaigns and reduce confusion across channels.
Event Marketing Automation
Automate key marketing workflows and attendee communication throughout the event lifecycle with simple tools focused on exactly what you need to move the needle without lifting a lot of hands to do it.
- Reduce manual work
- Improve campaign consistency
- Deliver timely communication
- Increase repeat attendance
- Create more personalized attendee experiences
From pre-sale and special offer campaigns to last-minute notifications and post-event follow-ups, TicketReach helps events stay connected with the right audiences automatically.
Audience Segmentation
Better targeting leads to better marketing results. TicketReach helps event organizers build targeted audience segments using ticket buyer data, attendee behavior, campaign engagement, geography, and purchase activity.
- VIP attendees
- Returning buyers
- Multi-event attendees
- Specific ticket types
- Geographic regions
- High-engagement audiences
- Automatically update segments as audiences grow
Instead of sending the same message to everyone, TicketReach provides the event marketing software features that events need to deliver more personalized communication that improves engagement and conversions.
Ticket Buyer Data Sync
TicketReach helps event organizers connect marketing efforts directly to ticket buyer activity by integrating with ticketing systems like AttendStar.
- Sync ticket buyer data automatically
- Trigger campaigns based on purchases
- Build dynamic audience segments
- Reduce manual imports and exports
- Improve campaign accuracy
Connecting ticketing and marketing creates more efficient workflows and more effective campaigns using first-party data.
Event Marketing Analytics & Reporting
Understand how marketing campaigns impact ticket sales with event-focused analytics and attribution tracking.
- Campaign engagement
- Email performance
- SMS performance
- Ticket sales attribution
- Conversion activity
- Revenue trends
- Audience growth
TicketReach helps event marketers make smarter decisions using actionable reporting designed specifically for event promotion.
Integrated Email Collection Forms
Grow your audience lists with custom email collection forms that match your event branding and can be embedded across the web. Just design your forms and copy the embed code to integrate your forms with your website to capture emails from potential ticket buyers, sponsors, vendors, and more.
- Custom form builder for use across the web
- Editable fields, colors, and styling
- Embeddable standard, popup, or full page forms
- Automated list creation in TicketReach from submissions
- Customizable email collection form for your ticket sales page
Submissions are automatically added to the audience lists you choose in TicketReach, so you can send marketing campaigns to new subscribers immediately.
Campaign Approval Workflow Built-In
It’s easy to get campaigns approved by a team member or client when you need to with the campaign approval process built into TicketReach.
- Automated notifications
- View-only campaign pages
- Clear feedback loop
- Available for email and SMS
With TicketReach’s optional approval workflow, you can eliminate the risk of unapproved campaigns going to recipients.
Seamless AttendStar Integration
TicketReach integrates directly with AttendStar to streamline event marketing workflows and improve campaign targeting using real-time ticket buyer data. With the AttendStar integration, event organizers can:
- Automatically sync ticket buyer data
- Build dynamic audience segments
- Trigger campaigns based on purchases
- Track campaign-driven ticket sales
- Reduce manual marketing tasks
Use a different platform to sell tickets?
No problem! Just import your data into TicketReach.
