Audience Segmentation for Live Events
Send Better Campaigns to the People Most Likely to Buy
Send Smarter Campaigns that Sell More Tickets without Adding More Work
Use easy audience segmentation tools to send the most relevant messages to the right people, so every campaign is optimized to drive action, increase revenue, and improve the attendee experience.
- Target the right ticket buyers
- Promote the most relevant offers
- Reduce wasted emails and texts
- Sell more upgrades and add-ons
- Improve event-day communication
- Understand which audiences drive ticket sales
Audience Segmentation Built for Event Marketing
Target Buyers by Event
No more sending irrelevant reminders to the wrong audience. Segment your audience by event, date, show, or experience, and send campaigns to the people who actually care.
Segment by Ticket Type
Use TicketReach with your ticketing platform integration to send targeted messages to people who buy different types of tickets.
Promote Upgrades and Add-Ons More Effectively
Turn existing buyers into higher-value buyers. Instead of hoping the right people notice an offer, send it directly to the audience most likely to want it.
Use Geography to Send More Relevant Messages
Use geographic segmentation to target specific cities, regions, or travel markets. Send different messages to local and out-of-town attendees.
Use Segments in Email, SMS, and Automation
Audience Segmentation works across TicketReach’s email marketing, SMS marketing, and marketing automation features.
How Event Marketers Use Audience Segmentation to Sell More Tickets
With audience segmentation, every message is more useful and successful, because it’s sent with a specific audience and outcome in mind.
- Announce tickets to past attendees first
- Send early-bird reminders to people who haven’t bought yet
- Promote VIP upgrades to general admission buyers
- Sell parking passes to buyers who haven’t purchased parking
- Send event-week details by ticket type
- Share travel information with out-of-town attendees
- Send weather or schedule updates to affected attendees
- Thank attendees after the event and promote the next event
Why Event Marketers Choose TicketReach for Audience Segmentation
Sell More Tickets
Better targeting helps you put the right offer in front of the right people at the right time. That means more chances to turn interest into purchases.
Send More Relevant Campaigns
People are more likely to act when the message matches their needs, ticket type, location, or behavior.
Save Time
You don’t need to manually sort through lists or rebuild campaigns from scratch. TicketReach makes it easy for small teams, seasonal volunteers, and busy event marketers to target audiences.
Reduce Wasted Sends
Stop sending every message to every contact. Segment your audience so you send fewer irrelevant emails and texts to reduce costs and improve ROI.
Improve the Attendee Experience
The right information at the right time can reduce confusion, answer common questions, and help people arrive more prepared.
Connect Targeting to Ticket Sales
When supported ticketing data is connected to TicketReach, you understand which campaigns and audiences contribute to revenue.