Email Marketing for Live Events

Send Better Emails. Sell More Tickets.

Event Email Marketing Software Campaign
Guests Buying Merchandise at Event Souvenir Stand Event Email Marketing Software

Event Email Marketing Software Built for How You Work

Get everything you need in TicketReach to create, target, send, and measure event email marketing without paying for complicated features you don’t need.

  • Create campaigns faster
  • Target buyers more effectively
  • Understand what drives ticket sales
  • Reduce email marketing costs
  • Sell more tickets

Email Marketing Features Built for Live Events

Drag-and-Drop Email Builder

Build professional event emails fast using flexible content blocks. Move sections and add images, countdown timers, and other elements without coding. Preview your campaign and duplicate previous emails to save time.

Event Marketing Template Library

Start with professionally designed templates built for large outdoor event marketing needs, including ticket announcements, promotional campaigns, event updates, and important attendee information.

Custom Branding

Save your event’s logos, colors, and email layouts so every campaign is consistent with your brand—even when more than one person creates your emails. TicketReach branding never appears in your message designs. 

Built-in Media Library

Find and add professional images without leaving the email builder. Choose from millions of available images or upload your own event photos and graphics.

Responsive & Mobile-Optimized Layout

Every TicketReach email design automatically adapts to different screen sizes, so they look great whether recipients open them on their phones, tablets, or computers. 

Smart Audience Targeting

Segment audiences based on ticket type, purchase behavior, geography, or buyer categories. Promote the right tickets, upgrades, add-ons, and event information to the right people.

Instant or Scheduled Sending

Send your email campaigns instantly or pick a future date and time for the message to go out. TicketReach will send the message for you. Just set it and forget it.

Automated Email Campaigns

Set up automated email campaigns based on specific trigger actions to save time and ensure recipients get the information they need when they need it.

Integrated Web Forms

Create web forms for lead capture, collect email addresses, and add them to your marketing audience for future campaigns.

Analytics & Attribution

Track how your campaigns perform and identify which messages contribute to ticket sales and ROI. Use engagement, conversion, and revenue insights to improve future campaigns, and stop spending time on tactics that aren’t working.

Ticket Sales Integrations

Connect TicketReach to supported ticketing platforms and use real ticket-buyer information to build more relevant campaigns, target specific audiences, and measure results.

Campaign Approval Workflows

Assign an approver to an email campaign before it’s sent. Prevent mistakes, protect your event’s reputation, and make collaboration easier when employees, contractors, or volunteers are involved.

Email Deliverability

Send through established email infrastructure designed to support large outdoor event campaign volumes and time-sensitive communications.

Transparent Pricing

Pay only for the messages you send rather than paying a monthly or annual subscription fee. There are no long-term commitments, hidden fees, or required subscription tiers.

Every Feature Included

Every TicketReach user can access all features. No features are locked behind premium-priced plans or access tiers.

Email Marketing for Every Stage of Your Marketing Plan

Reach the right audiences with relevant messages at all stages of the buyer journey, and watch ticket sales and repeat attendance go up.

  • Announce ticket launches, early-bird offers, and pricing deadlines
  • Promote VIP packages, reserved seating, parking, merchandise, and other add-ons
  • Reach buyers in specific cities, regions, or geographic markets
  • Send different messages based on ticket type, location, or purchase behavior
  • Share schedules, entry instructions, parking details, and event policies
  • Build urgency as ticket tiers sell out or important deadlines approach
  • Communicate weather updates, schedule changes, and other time-sensitive information
  • Re-engage interested contacts who haven’t purchased tickets
  • Encourage existing buyers to add upgrades or additional event experiences
  • Track which campaigns and messages contribute to ticket sales
  • Use email and ticket sales data to adjust campaigns and marketing investments to maximize ROI
Event Email Marketing Software Live Event Marketing Plan
Event Email Marketing Software Ticket Sales Conversions

Why Event Marketers Choose TicketReach for Email Marketing

  • Access everything you need to promote an event with email marketing
  • Create professional campaigns without coding or design experience
  • Launch emails quickly, even with a small marketing team
  • Target audiences using real ticket-buyer information
  • Connect ticket sales to email campaigns
  • Manage seasonal and multi-event email marketing
  • Avoid paying a monthly subscription during inactive periods
  • Get help from people who understand ticketed events

Event Email Marketing Software Designed for the Way Live Events Actually Market

Event Email Marketing Software Features Comparison

Feature
TicketReach
Generic Email Platforms
Built specifically for events
Drag-and-drop email builder
Event-focused templates
Ticket type targeting
Event-specific campaign targeting
Built-in media library
Inbox preview
Limited
Approval workflows
Available on some platforms
Multi-event marketing
Custom branding (platform logo/branding removed from email design)
Available on some platforms (may require higher priced plan)
Ticketing platform integration
Event-focused automation
Limited
Ticket sales attribution
Available on some platforms
Built-in web forms
Available on some platforms
Responsive & mobile-optimized layouts
Pay-as-You-Go Pricing (pay based on the number of messages you send)
Available on some platforms (may require higher priced plan)
Everything Included

Frequently Asked Questions About Event Email Marketing Software

Is TicketReach built specifically for event email marketing?
Yes. TicketReach is designed around the needs of live ticketed events, including audience targeting, ticketing data, event-focused campaigns, ticket sales attribution, approval workflows, and seasonal or multi-event sending needs.
Can I use TicketReach for a large outdoor event?
Yes. TicketReach is built to support the email marketing needs of large outdoor events such as air shows, festivals, fairs, rodeos, concerts, motorsports events, and similar ticketed events.
Can I segment email audiences using ticket buyer data?
TicketReach can segment audiences using supported data such as ticket type, purchase behavior, geography, and buyer category. Available targeting options may depend on the ticketing platform and data connected to your account.
Does TicketReach include email templates?
Yes. TicketReach includes professionally designed templates for common event marketing needs. You can also save your logos, colors, and layouts to keep campaigns consistent with your event brand.
Can TicketReach track ticket sales from email campaigns?
Yes. TicketReach includes analytics and attribution capabilities that help event marketers understand how email campaigns contribute to ticket sales when the required ticketing data and integrations are connected.
What email marketing rules do I need to follow?
Follow the requirements of the CAN-SPAM Act of 2023 as well as Google's Sender Requirements. Read the Event Email Deliverability Guide for more information.

Ready to Improve Your Event Email Marketing?

Schedule a Personalized Demo

Whether you're promoting a touring event, multi-day festival, air show, fair, concert, rodeo, or motorsports event, TicketReach gives you the tools to connect with audiences and sell more tickets.

See how TicketReach can help your event increase engagement, improve marketing performance, and grow attendance.