Event Marketing Automation for Live Events
Put Your Email & SMS Marketing on Autopilot
Save Time & Sell More Tickets with Marketing Automation Built for Event Promotion
It takes minutes to set up marketing automations in TicketReach triggered by the audience actions that matter most to events.
There’s no easier way to make sure the right messages are always sent at the right times.
- Create automated campaigns faster
- Target buyers more effectively
- Understand what drives ticket sales
- Save time and reduce marketing costs
- Sell more tickets
Marketing Automation Features without Technical Complexity
Visual Automation Builder
No coding required! Use the visual builder to create your automated email and SMS campaign. Select the trigger action, design your message, choose your target audience, and turn it on. Your message will go out whenever the trigger action happens.
Multi-Step Email Journeys
Marketing automation doesn’t have to be complicated to be powerful. TicketReach makes it easy to set up automated campaigns triggered by the actions that matter most leading up to event day. You decide how many automated messages to send and when.
Audience Segmentation within Workflows
Send the best messages to the right people automatically by creating automations that combine trigger actions with audience segmentation. Target recipients by ticket type, location, and more.
Reusable Automations
No need to start from scratch every time you create an automated email or SMS campaign! Build the automation and clone it for other uses to save time and avoid mistakes.
Multi-Event Automation Campaigns
Want to set up automations to promote multiple events? No problem. Everything you need is included in TicketReach. Just add the events to your dashboard, and select the events you want to target.
Analytics & Attribution
Keep track of automation performance within TicketReach and see which automated campaigns are driving the best results for your event. Fix what isn’t working before you lose ticket sales.
Ticket Sales Integrations
Opens and clicks are great to track engagement, but you need ticket sales data to track ROI. Connect your AttendStar ticketing system to your TicketReach account and measure automation results based on revenue.
Built Around the Event Lifecycle
TicketReach automation is designed around the way live events actually operate — not generic marketing funnels.
Before the Event
Promote ticket sales with automated announcement campaigns, early access offers, and reminder messages.
Leading Up to Event Day
Send parking details, schedules, entry instructions, and “Know Before You Go” communications.
During the Event
Deliver real-time updates, weather alerts, schedule changes, or sponsor promotions.
After the Event
Follow up with surveys, highlight photos, and announcements for next year’s event.
Trigger Campaigns Using Event Data
Use real attendee and ticket data synced from your ticketing platform to trigger automations.
- Ticket purchase confirmation
- Ticket type or seating tier
- Event attendance history
- Geographic location of buyer
- Days remaining until the event
- Buyer category (VIP, sponsor guest, vendor, etc.)
- Registered for event alerts & updates
Send highly relevant campaigns without repetitive, manual work.
Automated Campaigns That Drive Ticket Sales
Create automated workflows that respond to real ticket buyer behaviors and event milestones.
- Send early access ticket announcements to past attendees
- Trigger reminder emails when ticket deadlines approach
- Automatically promote premium seating to general admission buyers
- Send travel information to out-of-town attendees
- Deliver event updates, parking alerts, and schedule changes instantly
- Trigger thank-you emails and surveys after the event
